Create a FREE eBOOK

Your eBook should be about what you do best - your own area of expertise. It should contain good information laid out in a concise and easy-to-follow way that helps the reader to improve some aspect of their life or business...

Our eBook on eBook Marketing for Profit is much more than just a how-to eBook on writing eBooks. Its equally a “why-to” book that lays out the tremendous benefits of using eBooks as a powerful (and inexpensive) way of marketing your business to great advantage in a very positive way, in an increasingly over-crowded marketplace.

An invaluable guide to businesses large and small, this book shows how anyone can increase exposure by leveraging this readily available technology and make the leap to the head of the pack.

Introduction

First off I must say this...

This is not a book on how to write and create eBooks (even though it sure seems like it).

This is a book on How to Promote and Grow Your Business – whether you are a small, one-person show or a corporate giant, both  have the same issues to face in this expanding market pie where individual market shares keep shrinking and shrinking and shrinking…

There could be a number of reasons for writing a book like this, but there is one very good reason why reading it is an absolute must for anyone trying to grow their business.

Lets look at the facts in an orderly sequence. Just follow my line of thinking for a while here…

Fact: Technology has equipped anyone and everyone to produce the same kinds of sophisticated services, marketing tools and means of distribution – however small the company and however limited their means.

Fact: Again because of the ready availability of technology, little guys can now look like the big boys (you can’t tell them apart unless you visit their office!) and the fakes can look like experts.

Fact: The world of business is increasingly competitive, with too many people trying to sell exactly the same things – be  they products or services.

Fact:  There is a bewildering number of products and services, claiming to produce the same result, flooding the marketplace.

Fact: The marketplace is saturated with an embarrassment of choices – and consumer is king!

Moving on now…

Fact: The winner in this market race is the business which can differentiate itself in a positive light away from the rest of the barbarian horde.

Fact: People have become increasingly desensitized to “advertising hype” and have learned to take advertising claims with more than a grain of salt.

Fact: However, people still tend to believe what they read if they perceive it to be coming from an ‘expert’ and if it seems to make good sense.

Fact: Even in this age of information overload, the world still craves ‘good’ and reliable information.

Fact: Most individuals need to supplement their income and even though this seems paradoxical, most businesses need to find new ways to beef up shrinking revenues in an ever expanding market.

Fact: Everyone appreciates a helping hand and tends to look kindly upon anyone who proffers one.

Fact: People LOVE getting free stuff… Businesses like it even MORE!

Fact: People like helping other people – makes them feel good all over.

These are the Facts – question is, what can we do with them?

This is how it works: To keep things short and sweet, here’s a laundry list of the sequence of events as I see them unfold…

1. Everyone knows something about something. Everyone has a special interest to which they’ve devoted some part of their life and times. This is especially true if you are in any particular business – after all, you better know ‘something’ valuable about the business you’re in!

2. So write a book! It doesn’t need to be a 1000 page masterpiece – not even 100 pages. It could be a 30 page book or even a 5 page ‘special report’.

3. Make sure you put in solid and valuable information – value, value, value! You can source a lot of this information from all over the web, include your own knowledge and insights and put it into your own words.

4. Create an eBook using any number of inexpensive programs available (or get someone to do it for you), making sure it is attractively presented and easy to read and absorb. Keep it simple for a lay audience or make it complex for a technophile – know what your audience expects and give it to them.

5. Present information the reader can use to their direct advantage – e.g. If you’re a carpenter, the book could be on plans for a do-it-yourself project with say valuable tips and hints on using a table-saw – but no mention of your skills and exploits. If you’re the managing director of a biotechnology company, the book could be a scientific paper on the results of a recent study on say antibiotic resistance or stem-cell technologies, and sent off to everyone in the health field.

6. Make sure the content of the book contains NO marketing hype and does NOT talk endlessly about your company, but just presents solid information on the subject.

7. However, equally ensure that the name of your company (or yourself) is visible as the author of this tome and that your contact information is easily accessible at the back. Since this is digital material, it is easy and highly advantageous to include a ‘hot’ hyperlink to your website and your email address.

8. Now give your book away - For Free!

9. Reader is intrigued by the attractive eBook (ever notice how you’ve always dumped paper reports into the trash without a second thought to their value?)

10. Reader reads the book

11. Reader loves the fact that they’re getting all this good information (for free too!)

12. Reader appreciates the noticeable lack of ad hype.

13. Reader sees you as the go-to guy – the ‘expert’

14. Reader sees you as the ‘nice guy’ – the one who was thoughtful enough to try and help others.

15. Reader remembers you when its time to make a buying choice.

16. Reader becomes customer! Or maybe not(?)

17. But Reader does pass it on to friends and associates – just to be able to help. After all, Reader has nothing to gain by doing so and Associates know that.

18. Friends pass it onwards and so on and on and on…

19. Pretty soon just about everyone in the business has one  - at least that’s what we hope! But what the hey! It didn’t cost much to begin with anyway!

20. Now everyone knows about you and what you do and about how wonderful you are –the best kind of promotion that is – Free!

So what do I hope to get out of giving this book away for next to nothing? 

...maybe its because I’m just a nice guy who likes to help others to help themselves.

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